WebFeb 26, 2024 · Based on the data presented by MailChimp, the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%. However, email marketers need to know the average open and click-through rates for their specific industry instead of basing it on the overall average rates because it varies per industry. WebNov 1, 2024 · The formula for calculating your open rate manually is: Number of unique opens / (Emails sent – emails bounced) Say you send a marketing email to 200 subscribers. If 60 people open the email and you get 5 bounces, your open rate is 60/(200-5), or just under 31%. Notice that you calculate the open rate using something called “unique opens.”

Internal Email Open Rates & Email Metrics for Better Engagement

WebIn 2024, standard direct mail open rates can reach nearly 90%. Compare that to the 23% open rate that Mailchimp estimates email marketing enjoys, and the power of direct mail … WebDec 30, 2024 · Cold Email Response Rates: Conclusion and Summary. While it’s hard to find a universal average cold email response rate — because it varies so much by industry, ask, and business — the broad average is about 1% to 5%. However, it’s clear that it depends on a variety of factors. And when you manage those factors effectively … thermometer check online

What is a good open rate for email? Industry benchmarks

Web20 rows · As an industry, it holds the title for both lowest open rate by industry (17.1%), and the biggest jump in open rate year-over-year, up 4.5%. Real Estate, Design, & Construction has the highest click-to-open … WebIn our research, we found that these larger distribution lists had a relatively lower average of opens and clicks than smaller list sizes, with open rates falling below 80% and click … WebIn 2024, standard direct mail open rates can reach nearly 90%. Compare that to the 23% open rate that Mailchimp estimates email marketing enjoys, and the power of direct mail becomes evident. Beyond open rates, … thermometer chemistry drawing